Wednesday, May 19, 2010

The Chic Peek by Lisa Scala Jewelry Art & Fashion: Artist Success Circle "Making the Link between Business & Social" Monday May 24th

The Chic Peek by Lisa Scala Jewelry Art & Fashion: Artist Success Circle "Making the Link between Business & Social" Monday May 24th

Great Shots of your Art!

Digital cameras and photo-imaging software have made it quite easy to take pictures and distribute them on blogs, in social media, and even in print magazines. But perhaps you sometimes wonder why some people' pictures come out clear, sharp, and colorful while others—maybe yours?—look dark and fuzzy. Or have shadows in all the wrong places.


Especially when shooting your artwork, you want the result to look as professional as possible. So I asked our design director, Larissa Davis, to share some of her tips on how to take better pictures of your art.

8 Tips from a Pro

Take the photos with natural lighting, if at all possible. A flash causes shadows and glare. Soft, northern light is best. If the light inside isn't optimum, take your subject outside; this works best if it is a slightly overcast day.

Shoot with the light behind you. Whenever possible, take your photo from a vantage point where your back is to the light. Don't shoot “into” the light; your subject will be in shadow.

Use a tripod or other method of stabilizing the camera. Otherwise, use a steady hand. This is especially important with close-ups.

Remove distractions. Take a look in your view finder and look at what's around your subject. Is there a plant behind it? Papers off to the side that you don't want in the picture? Remove any objects that aren't there to enhance the photo.

Neutral doesn't mean boring. It's usually best to photograph your artwork against a neutral background. But that doesn't have to be a white wall. Something with texture, such as Japanese paper or a nubby linen tablecloth can make the subject pop and give it a context.

Vary your angles. Try taking a faraway shot, a close shot, and a detail shot of each element. Shoot from above and from below.

Give it some scale. If you're shooting your artwork for selling purposes, especially, it can be a good idea to style your piece with another object that shows the scale. This could be a tulip, a button, a hand (with the object in the palm), or a house, depending on the piece.

Use a light box. A light box is a professional photographer's tool that reduces glare and shadows and makes it easier to trace and edit your images digitally. A light box also helps bring out the details in your artwork. Fortunately, you can easily and inexpensively make one at home.
From Cloth Paper Scissors Blog

Tuesday, May 18, 2010

Artist Success Circle "Making the Link between Business & Social" Monday May 24th


Hi Everyone, we have our Artists Success Circle coming up this Monday May 24th at 6:30. We are having our resident techie Frank Hauser help us out with Social Networking and making it work for our businesses. He will be on hand to try to answer questions and help us through the settings and applications. So bring your laptop,questions and expertise to share with the group. Thanks Lisa Scala


We would love you to join us at the Scala Art Center 28 West Main St. Georgetown MA 01833

(978) 352 8614

ScalaArtCenter@verizon.net

ScalaArtCenter.com

There are allot of us that have struck out on our own trying to navigate the Social Networking Scene. I have found that even though I am on these pages Facebook, Twitter, Flikr I don't necessarily know how to work them to my advantage for my business. It's all about the steps to make certain apps., badges,pages and the like work for you.We need help!

Monday, May 10, 2010

The Chic Peek by Lisa Scala Jewelry Art & Fashion: "Spring Fling" Georgetown MA Family, Fun & Art

The Chic Peek by Lisa Scala Jewelry Art & Fashion: "Spring Fling" Georgetown MA Family, Fun & Art

"Spring Fling" Georgetown MA Family, Fun & Art

Our first annual "SPRING FLING" is here already. We are going to be having an Artisan & Craft Show as well as arts and crafts for kids. There will be Face/Tatoo Painting and aVintage Fire Engine for the kids. This is a "Shop Local Event" including other shops around town that are having events and activities. This will be a great day to spend creative time with the family and support your local businesses. We are "sistering up" with the Art Fair at  Lincoln Hall in West Boxford center.(on the way to Benson's Ice Cream)
A day of Art & Fun! Thanks Lisa Scala

“SPRING FLING” a Georgetown “Shop Local Event”!


Scala Art Center 28 West Main St. Georgetown MA 01833
Saturday May 15th
11 – 5
(Rain Date Sunday May 16th)

(978) 352 8614

Scala Art Center & Local Georgetown Shops are presenting the first “Spring Fling”

Scala Art Center will celebrate with:

Outdoor & Indoor Artisan & Craft Show

Sign -Up for classes that day 10% off

Vintage Fire Engine for the Kids!

Photographer

Food Vendor

Kid’s Arts and Crafts

Face Painting & Tattoos

Music

Our Causes are benefiting Breast Cancer. Thank you for your support!
The Breast Cancer Charities of America

Crafter Supplies Yard Sale (we will be accepting craft supply donations in the box at the front of the Scala Art Center). Spring cleaning, crafter style!

Tables are available for both selling your own art & crafts or craft supplies.



Little's Block of Shoppes will feature:

Sidewalk Sales
Free Balloons for kids
'Horrible Cookies' sampling
Solo Strutters Breast Cancer Crusade
Natural dog treats sampling
Many vendors will donate 10% of their sales to the Georgetown PTA
Theo's Restaurant will be cooking it up inside and out!
In addition, a great way to help support your local downtown economy.

Tuesday, April 27, 2010

WOW what a great movie! "Who Does She Think She Is?"


We had our Artist Success Circle  movie "Who Does She Think She Is?"by Pamela Tanner Boll. Thank you everyone for sharing this inspiring movie with us it was a great success with our fabulous discussion after. If you get a chance to see this documentary do! The movie came with discussion cards that I thought I would share with you.

Discuss: If you're talented, it comes easily, right?

Question: Have you put your creative life on hold for your family?
What were/are the costs to you?
Did you go back to your work?

Discuss: If she's passionate about her art, she won't have anything left for me.

Discuss: "I didn't want my children to look back and say; 'My mom was never there for me.'
I've had to put my art in the background and I struggle with that every day."

Discuss: If I had more time,I would...

Question: "I had lots of people telling me that I was selfish."
Is it selfish to do your own work when you're responsible for the care of others?

Discuss: My secret passion is...

Question: Does your art make people feel uncomfortable?

Question: Janis is inspired by mischievous fairy tale characters.
What inspires you?

Discuss: In the U.S., 51% of all visual artists are female and women hold 53% of all art degrees, but 80% of the faculty members in art departments are male.

Discuss: Single women make 90% of what men make.
Women with children make 73% of what men make.Single women with children make 60%of what men make.

Discuss: Women writers won 63% of the awards but less than 30% of the money in awards reported by Poets& Writers (Jan/Feb'03 issue).

Question: What would be lost if you lived your dream?

Some things to think about.
We are designed to create!
Next: " Artist Success Circle" is Monday May 24th all creative people are welcome!
You can follow my blog by clicking: http://lisascala.blogspot.com/

Thursday, April 8, 2010

"Priceless Prom Gown Program"


"Because Memories Are Priceless" http://www.pricelesspromgownprogram.com/
We had a great time at our Fashion Shows! Now we would like to remind people about our cause. The "Priceless Prom Gown Program" The program was created and founded by Mrs. Carol S. Lanni during her employment at a local high school in the 2006/2007 academic year. The idea hatched when she was made aware that  a large part of the student body was not attending prom due to cost. We can help by donating slightly loved current style promand bridesmaid dresses , jewelry, hosiery still packaged, gift cards to local stores or mallsthat will help defray the cost of prom.
PLEASE CONTACT FOR DONATIONS: 
Priceless Prom Gown Program 978 521 2664
Drop off at Scala Art Center 28 West Main St. Georgetown MA
John Anton Cleaners of Andover
Thank You! Lisa Scala